Chipotle BOGO Hockey Jersey Deal 2025: Free Burritos for Fans

Lovely P.
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Chipotle BOGO Hockey Jersey Deal 2025: Free Burritos for Fans
photo via Asbury Park Press

Wear a jersey, get a free burrito. The Chipotle BOGO hockey jersey deal 2025 returns April 21 as part of its growing partnership with the NHL and NHLPA.

As the 2025 Stanley Cup Playoffs begin to heat up, Chipotle is skating in with a major game-day giveaway. The fast-casual restaurant giant is bringing back its popular Buy One, Get One Free burrito deal for one day only — and all fans need to do is wear a hockey jersey.

On April 21, 2025, from 3 PM until closing, fans in the U.S. and Canada who show up in a hockey jersey at participating Chipotle locations will receive a free entrée with the purchase of another.

One-Day Deal Targets the Heart of Hockey Fandom

Chipotle’s timing is no accident. The promotion drops just as the Stanley Cup Playoffs hit peak viewership, and it’s part of a larger push to connect with sports fans where they are: in the arena and at the dinner table.

“Hockey fans are some of the most passionate sports fans in the world,” said Chris Brandt, Chief Brand Officer at Chipotle. “This BOGO deal is our way of celebrating that passion with a fresh, delicious experience.”

To qualify for the deal, fans must:

  • Visit a participating location on April 21 after 3 PM (local time)
  • Wear a hockey jersey
  • Order in-store only (online and delivery orders are not eligible)
  • Buy one menu item to receive one free
  • Redeem up to five free entrées per transaction

The offer applies to burritos, bowls, tacos, or salads and is valid only while supplies last.

Expanding NHL Ties and National Sports Visibility

The BOGO deal is more than just a one-day promo — it’s part of Chipotle’s long-term marketing strategy to own a presence in the professional sports space. Since 2021, Chipotle has been the official Mexican-themed restaurant of the NHL, and in 2025, the company expanded that relationship to include the NHLPA (National Hockey League Players’ Association).

This extension includes new marketing rights, player collaborations, and increased branding during playoff games across TV and digital platforms.

Chipotle also remains a major backer of youth hockey through its ongoing sponsorship of the Chipotle USA Hockey Youth National Championships — further positioning itself as a champion of grassroots sports development.

Hockey, Burritos, and Marketing That Scores

Chipotle’s sports promotions have become a staple in its branding playbook — blending food culture with live events. The Chipotle BOGO hockey jersey deal 2025 shows similar success from previous years, driving significant foot traffic and online buzz. In 2024 alone, Chipotle’s sports-related promotions helped boost same-store sales by over 7% during playoff season, according to internal data.

Fans are already searching for:

  • “Stanley Cup Playoffs free food”
  • “Chipotle hockey jersey deal 2025”
  • “BOGO burrito Chipotle NHL”

The promotion taps into fan behavior while keeping the brand top of mind on social media and trending searches.

“It’s not just about the free food,” said Brandt. “It’s about being part of the playoff conversation in a way that feels authentic to fans.”

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